An almost 20 year creative veteran, Amanda has touched an immensely diverse range of brands from spirits to hospitality, healthcare, packaged goods, retail and consumer services. She is most recently a leader on UnitedHealthcare, helping to launch their first brand campaign. She is fluent in creativity across all channels and her work can be found in Cannes, the One Show, D&AD and the Effies. She was educated at the University of Virginia and VCU’s Brandcenter. And she is the wife to David and the mother to Graysen, Ella and Nate - the source of much of her creative inspiration. 

 

LEO BURNETT • SVP/CREATIVE DIRECTOR 2016 - present

Currently lead creative on the UnitedHealthcare account.

 

LEO BURNETT • VP/CREATIVE DIRECTOR 2011 - 2016

Led the Invesco, PowerShares, Kraft cheese and Centrum vitamin accounts as well as several lines of Allstate business, including auto, life, powersports and specialty. Conceived and launched a new integrated brand campaign for UnitedHealthcare. Awarded the Leo Burnett Star Reacher Award 2014.

 

EURO RSCG CHICAGO • CREATIVE DIRECTOR 2006 - 2011

Launched and led the Valspar paint brand. Also led the Effen, Sauza, The First Years, and Kraft businesses.

 

FREELANCE • ART DIRECTOR 2004 - 2006

Worked at a variety of agencies - Y&R Chicago, Cramer Krasselt, Energy BBDO, Euro RSCG Chicago and Stir - on accounts including LaSalle Bank, CitiBank, Popeyes, LaQuinta Hotels, Baymont Hotels, Hyatt Hotels, Sears, Cellular South.

 

Y&R CHICAGO • ART DIRECTOR 2002 - 2004

Miller Brewing Company, Hard Rock Hotel Chicago, NASCAR, Sears.

 

EURO RSCG MCCONNAUGHY TATHAM • ART DIRECTOR 2001 - 2002

First Health, Static Guard, Walgreens, Wilson.

 

ARIAN, LOWE & TRAVIS • ART DIRECTOR 1999 - 2001

Compuware, Loyola University Health System, Midway Games.

 

OGILVY & MATHER NY • INTERN 1998

 

THE MARTIN AGENCY • STUDENT WORKSHOP 1997

 

 

AWARDS

Cannes Health Gold Lion, D&AD, One Show, Effies, Kelly Finalist, Lürzers Archive, Addy's, Communication Arts Exhibit, London International Awards Shortlist, Obie, New York Art Directors Club, Athena Awards, New York Festivals, Webby, Creativity International, Chicago International Film Festival, Kinsale Sharks, Gold Epica. 

Effie jury, One Show Automobile Advertising of the Year jury.

 

 

EDUCATION

Hyper Island Masters Course 2010

VCU AdCenter MS in Mass Communications / Advertising Art Direction 1999

University of Virginia BA in English and Studio Art 1997