Conceived and launched a new integrated brand campaign for UnitedHealthcare. The launch film received over 10 million social views in less than 3 months and over 25 million to date. Ranked as iSpot's #1 most engaging spot for three weeks. Adweek Creativity Cannes Lion D&AD Lürzer's Effies
Cannes Gold Lion Integrated Case Study:
During March Madness 2015 when Georgia State coach Ron Hunter fell off his stool in excitement over his son's winning shot, the campaign was there in social to capitalize on the moment.