A 20 year creative veteran, Amanda has touched an immensely diverse range of brands from spirits to hospitality, healthcare, packaged goods, retail and consumer services. She is most recently a leader on UnitedHealthcare, helping to launch their first brand campaign. She is fluent in creativity across all channels and her work can be found in Cannes, the One Show, D&AD and the Effies. She was educated at the University of Virginia and VCU’s Brandcenter. And she is the wife to David and the mother to Graysen, Ella and Nate - the source of much of her creative inspiration.
LEO BURNETT • SVP/CREATIVE DIRECTOR 2016 - present
Currently lead creative on the UnitedHealthcare business.
LEO BURNETT • VP/CREATIVE DIRECTOR 2011 - 2016
Led the Invesco, PowerShares, Kraft cheese and Centrum vitamin accounts as well as several lines of Allstate business, including auto, life, power sports and specialty. Conceived and launched a new integrated brand campaign for UnitedHealthcare. Awarded the Leo Burnett Star Reacher Award 2014.
EURO RSCG CHICAGO • CREATIVE DIRECTOR 2006 - 2011
Launched and led the Valspar paint brand. Also led the Effen, Sauza, The First Years, and Kraft businesses.
FREELANCE • ART DIRECTOR 2004 - 2006
Worked at a variety of agencies - Y&R Chicago, Cramer Krasselt, Energy BBDO, Euro RSCG Chicago and Stir - on accounts including LaSalle Bank, CitiBank, Popeyes, LaQuinta Hotels, Baymont Hotels, Hyatt Hotels, Sears, Cellular South.
Y&R CHICAGO • ART DIRECTOR 2002 - 2004
Miller Brewing Company, Hard Rock Hotel Chicago, NASCAR, Sears.
EURO RSCG MCCONNAUGHY TATHAM • ART DIRECTOR 2001 - 2002
First Health, Static Guard, Walgreens, Wilson.
ARIAN, LOWE & TRAVIS • ART DIRECTOR 1999 - 2001
Compuware, Loyola University Health System, Midway Games.
OGILVY & MATHER NY • INTERN 1998
THE MARTIN AGENCY • STUDENT WORKSHOP 1997
Cannes Health Gold Lion, D&AD pencil, One Show Silver and merit, Gold & Bronze Effies, Kelly Finalist, Lürzers Archive, Addy's, Communication Arts Exhibit, London International Awards Shortlist, Obie, New York Art Directors Club, Athena Awards, New York Festivals, Webby, Creativity International, Chicago International Film Festival, Kinsale Sharks, Gold Epica.
Hyper Island Masters Course 2010
VCU AdCenter MS in Mass Communications / Advertising Art Direction 1999
University of Virginia BA in English and Studio Art 1997