For the launch of the Hard Rock Hotel Chicago, models styled with the classic "morning after" look (smeared makeup, bedhead, cigarette),  stumbled around the downtown Chicago area in nothing but heels and a Hard Rock Hotel bathrobe. They stopped morning commuters and tourists asking "Can you tell me how to get back to my hotel?"

Featured in book, "Advertising is dead. Long live advertising."

A campaign for the launch of the Hard Rock Hotel Chicago.